All of those little extra lines are serifs. Basically, any time you see a little extra bit sticking out from the ends of a letter, that's a 'serif.' What does that actually look like Let's go back to our old friend Times New Roman, which is a serif font. All of these styles offer unique characteristics, and the fonts in these families play a significant role in their symbolic meaning – making an impact on your final logo design. A slight projection finishing off a stroke of a letter in certain typefaces. There are thousands of free fonts available today, but most can be broken down into 5 broad categories, or “font families”, which are available when you use our logo maker tool. Each type of font comes with its own pros, cons, and psychological meaning, that should be taken into account when you create a logo. Peeling paint shows a home that’s neglected glossy, vibrant colors portray a home that is well taken care of.Īnd, like colors do for a house, fonts are used to elicit specific responses and create unique mental associations with a brand. You want to get it just right, because that new coat will refresh your home and tell your guests a lot about the people living inside. Go On, Tell Us What You Think!ĭid we miss something? Come on! Tell us what you think of this article on Font Psychology in the comments section.When you want to design a logo, choosing the right font is like picking the right color with which to paint your house. While planning a logo make sure that the negative image looks the same as the positive image. Complex fonts, though attractive, might backfire if they are not readable. Simple & Readableįonts are used to communicate. Usage of a lot of white space might make content look cheap. But see to it that you don’t use much white space. while more spacing can be used to express coolness, luxuriousness, richness, etc. Minimal spacing can be used to show linkage, tight schedule, punctuality, strictness, etc. Spacing can be used to express specific messages.
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